Principles Of Marketing By Philip Kotler 13th Edition Ppt File

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Principles Of Marketing By Philip Kotler 13th Edition Ppt File System

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  • Demand States –Negative Demand – Dislike ProductNo Demand – Unaware or uninterested in the productLatent Demand – Strong need which cannot be satisfied by existing productsDeclining Demand – Experiences by all organizations.Irregular Demand – Season demandFull Demand – Firms are pleased with the volume of businessOverfull Demand – Demand higher than what can be handled De Marketing – Reducing demand temporarily or permanently - Can be reduced by increasing prices, or reducing promotion and services.Unwholesome Demand – Products that attract organized effort to discourage consumption
  • MetaMarket-- Cluster of complementary products which are closely related in the minds of the consumer but spread across industries.

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    Marketing By Philip Kotler Pdf

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    • chap 11 2011-10-30

    • chapter 12016-06-12

    • chapter 42014-04-30

    • chapter 12014-07-09

    • chapter 1 2012-02-06

    • chapter 22014-06-09

    • chapter 1 2013-06-03

    • ch. 12014-02-10

    • chapter 52014-06-25

    • chap 142011-10-31

    • chap 12 2011-10-30

    • chapter 1: marketing: creating and comparing customer value2014-03-07

    • chapter 112011-05-28

    • chp. 1-4 midterm2016-07-08

    • chap 152011-10-31

    • ba 390 final2012-06-11

    • ba 390 final2013-12-03

    • chap 13 2011-10-30

    • mktg199 ch32014-04-30

    • ch 152014-06-01

    • chapter 32014-06-25

    • chapter 2: company and marketing strategy: partnering to build customer relationships2014-02-26

    • chapter 20: sustainable marketing: social responsibility and ethics2014-02-26

    • chapter 72015-08-30

    • chapter 6 key terms2011-07-06

    • chapter 22011-07-06

    • mkt 351 study guide (2011-12 sloan)2012-06-30

    • chapter 8: products, services, and brands: building customer value2011-07-18

    • chapter 8 terms2011-10-19

    • ch 19 global marketplace2011-06-07

    • chapter 9 key terms2011-07-06

    • final exam2015-05-03

    • chapter 2: company and marketing strategy: partnering to build customer relationships2019-04-11

    • chapter 2: company and marketing strategy: partnering to build customer relationships2019-04-13

    • chapter 12 terms2011-12-17

    • final2016-05-02

    • chapter 72014-06-25

    • mktg midterm #12012-02-06

    • mkt 351 study guide (2013-14 sloan)2014-05-08

    • ba 230 quiz 32016-01-27

    • chapter 2 - exam 32012-03-14

    • marketing overview2016-09-23

    • ch. 52014-02-10

    • chapter 3: analyzing the marketing environment2014-02-26

    • mkt 300 exam 12011-06-28

    • chapter 172016-05-02

    • ch. 15: advertising and public relations2011-06-29

    • marketing research2014-02-26

    • chapter 32014-04-20

    • ba 390 midterm 22018-10-25

    • chapter 12014-04-20

    • exam one2015-09-16

    • chapter 22014-04-20

    • chapter 52014-04-20

    • chap 152019-05-10

    • exam 2 deck2015-04-01

    • chapter 42014-04-20

    • chp. 5-8 midterm2016-07-08

    • chapter 32012-02-06

    • tilda-93@hotmail.com2016-10-20

    • chapter 10 key terms2011-07-16

    • bus 390 study guide (2013-14 elton)2014-06-09

    • ch 20 sustainable marketing 2011-06-07

    • chapter 112011-07-02

    • ba 390 final2013-12-06

    • ba 390 midterm #22013-11-14

    • chapter 82016-03-08

    • chapter 14 - exam 32012-03-14

    • chapter 9: new product development and product life-cycle strategies2011-07-11

    • final exam2011-05-06

    • chapter 62014-02-24

    • marketing 201 study guide (2014-15 mckay-nesbitt)2015-05-05

    • ---2018-03-20

    • chapter 172011-07-16

    • final2011-06-23

    • ch 17 online advertising2011-12-05

    • mktg exam 4 (15-18)2014-12-02

    • chapter 42014-06-25

    • chapter 42017-01-25

    • mkt 3213 study guide (2014-15 hampton)2015-06-16

    • chapter 1 2013-09-19

    • ba 390 mid 12014-04-21

    • chapter 72013-05-15

    • chapter 102011-07-10

    • chapter 202018-11-04

    • ch.202014-03-18

    • ch. 82016-03-08

    • chapter 3 key terms2011-07-06

    • ch. 22014-02-10

    • midterm 12011-10-24

    • chapter 2 key terms2011-07-06

    • exam 1 note cards2015-02-04

    • ch. 192014-03-18

    • chapter 72016-03-08

    • chapter 72016-03-08

    • study guide exam #12011-03-07

    • marketing 351 midterm2014-02-26

    • chapter 1 2013-04-11

    • chapter 102014-02-23

    • chapter 152016-05-01

    • chapter 82016-03-08

    • exam 22014-03-10

    • mkt 3013 study guide (2013-14 basuroy)2014-03-10

    • final exam2011-05-07

    • understanding consumer buyer behavior2011-07-12

    • ch 19 web public relations2011-12-05

    • ba390 midterm 12013-10-21

    • chapter 13 key terms2011-07-06

    • 390 exam one chapter one2011-04-18

    • ch 182011-06-04

    • mkt 351 study guide (2011-12 sloan)2012-06-30

    • chapter 92014-02-23

    • chapter 11: pricing strategies deck2016-03-08

    • ch. 142012-03-14

    • ch. 132014-03-18

    • ch. 172014-03-15

    • ch. 9 2011-05-15

    • chapter 12: marketing channels delivering customer value deck2013-11-12

    • chapter 182011-06-29

    • marketing exam 12013-04-28

    • marketing 311 chapter 12014-06-25

    • final2014-05-08

    • chapter 8 key terms2011-06-15

    • chapter 42012-02-07

    • sample 2014-11-10

    • chapter 2 review2012-04-23

    • ch. 82011-05-15

    • exam 22016-03-08

    • consumer and business markets2014-02-26

    • 390 exam one chapter three2011-07-14

    • diapositivas marketing prueba 2 2011-07-01

    • mkt 351 study guide (2012-13 sloan)2013-06-30

    • chapter 2: quiz 1: midterm 12011-12-13

    • final exam2014-04-28

    • chapter 142016-05-01

    • test 12012-05-08

    • 390 exam one class quizzes2011-07-14

    • chapter 1: quiz 1: midterm 12011-12-13

    • midterm #12013-03-08

    • chapter 52011-09-20

    • ch. 182014-03-17

    • marketing exam 1 deck2015-03-02

    • marketing final2015-05-06

    • mkt 3013 study guide (2011-12 basuroy)2012-06-30

    • chapter 1: marketing: creating and comparing customer value2014-02-26

    • ch 52014-04-30

    • chapter 6 review2012-04-26

    • chapter 6: quiz 1: midterm 12011-12-13

    • midterm 1 2014-02-27

    • ch. 9 2012-02-24

    • chapter 1 2013-05-20

    • marketing 351 exam 2 terms2014-04-09

    • mktg 351 midterm 22014-04-09

    • chapter 10: pricing: understanding and capturing customer value deck2013-11-12

    • chapter 15 - exam 32012-03-14

    • 390 exam one chapter four2011-07-13

    • bus 390 study guide (2011-12 elton)2012-06-30

    • table calculations2011-05-16

    • use this one exam 12011-07-12

    • ch 142011-06-07

    • chapter 82012-02-25

    • chapter 1 key terms2011-07-06

    • chapter 92012-02-25

    • chapter 22011-09-20

    • ch 152011-06-03

    • chapter 82013-02-14

    • marketing mtii2011-12-05

    • chapter 52013-04-07

    • chapter 72012-02-07

    • midterm 22013-05-23

    • ch 162011-06-04

    • chapter 12 key terms2011-07-06

    • chapter 4 review2012-04-24

    • chapter 15 key terms2013-03-04

    • ch. 12 2012-03-14

    • chapter 5 review2012-04-26

    • chapter 7 key terms2011-07-02

    • chapter 4 key terms2011-07-11

    • chapter 92013-02-16

    • chapter 11: pricing strategies deck2013-11-12

    • chapter 5 key terms2011-07-12

    • chapter 11 2011-10-27

    • chapter 14 key terms2011-07-02

    • ch 212011-12-06

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    • why is marketing important2011-06-23

    • 390 exam one chapter five2011-07-13

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    • building an effective marketing strategy2011-07-12

    • chapter 152011-07-13

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    • ch 20 professional selling2011-12-05

    • chapter 15 key terms2011-07-06

    • lecture 4.20 - delivering customer value2011-05-26

    • estudio para prueba 2 de marketing2011-06-28

    • chapter 20 key terms2011-07-18

    • lecture 4.13 - advertising agenda2011-05-27

    • busa 390 study guide (2013-14 brown)2014-05-27

    • chapter 192011-07-02

    • apuntes marketing2011-11-10

    • chapter 122011-07-02